Dominating traditional organic search and AI answer engines simultaneously
Apex Logistics needed high-value freight contracts. ROID implemented a combined SEO and Generative Engine Optimization (GEO) sprint to capture both Google searchers and ChatGPT queries.
- Client
- Apex Logistics
- Industry
- Supply Chain & B2B
- Service
- GEO
- Duration
- 4 months
Apex ranked for its own brand name and little else, while procurement teams in its category had started shortlisting vendors by asking AI assistants. Neither channel was sending them enterprise enquiries.
A combined sprint: technical SEO remediation and a commercial keyword map on one side, entity structuring and citation work for AI answer engines on the other. Both fed the same set of freight service pages, so authority earned in one channel compounded in the other.
“When prospects ask ChatGPT for freight recommendations in our niche, Apex is listed first. ROID put us miles ahead of our legacy competitors.”
David SterlingHead of Growth, Apex LogisticsWant numbers like these on your own project?
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